Find Out

REI is a leading retailer of outdoor equipment. But they needed to expand their base beyond nature lovers. Our charge was to lure prospects who were intrigued by the great outdoors, but still had cold feet. Through a series of digital banners and in-store displays, we invited them to ‘Find Out’ more on wonders of nature by asking a series of provocative questions, with answers that could only be found on the REI website.