Nothing mends a broken heart like chicken wings. Hooters offered scorned lovers a discount on wings when they downloaded a picture of their ex via a mobile site or landing page. Then, after answering a series of questions, they would be directed to best method of disposal. They could watch the picture shred, burn or be buried before their very eyes. In this way, they get some healing—and wings!  

The mobile site and landing page were accompanied by web banners and in store posters.